Lancia is an Italian automotive industry company, that was founded in 1906. Since 1969 Lancia is owned by Fiat Group. Since 2014 all models are not being sold in foreign markets, models are being developed only for Italian market and only Ypsilon supermini range are being developed. Company names its models by using Greek alphabet letters. Lancia was named by one of the founder’s names. Lancia is a well-known name in various rallies.